On 15 September 2022, H.E. Ms. Rommanee Kananurak, Ambassador of Thailand to Italy inaugurated the event “The 3rd Think Rice, Think Thailand” in Milan, Italy. It was organized by Thai Trade Center, Milan, in collaboration with Team Thailand in Italy namely the Royal Thai Embassy, Office of Agricultural Affairs, and Tourism Authority of Thailand in Rome.

The aim of Think Rice, Think Thailand is to increase an awareness of Thai rice, its quality and variety of products in Italy, promote rice and rice products, create trade opportunity as well as increasing business of Thai restaurants in Italy. This activity also includes a cooking class and demonstration of cooking Thai food by Thai chef to promote home-cooking with ease with a convenient platform online for finding ingredients and food products from Thailand. The event was well-received by interested attendees.