On 14 August 2026, H.E. Ms. Arunrung Phothong Humphreys, Ambassador of Thailand to Sweden, welcomed a delegation from the Audit Committee of the Tourism Authority of Thailand (TAT) at the Royal Thai Embassy. The delegation was led by Ms. Suksiri Apinyanuwat, Deputy Permanent Secretary of the Ministry of Finance and Chairperson of the TAT Audit Committee, and comprised Mr. Chai Arunanonchai, President of the Tourism Council of Thailand and Member of the TAT Audit Committee, and Mrs. Patsalin Swetarat, Director of Tourism Authority of Thailand, Stockholm Office. Ms. Pittara Navarat, Minister Counsellor, also attended the meeting.

During the meeting, Ambassador Arunrung exchanged views with the Chairperson of the TAT Audit Committee on various approaches to promoting Thailand as a more widely recognised and attractive destination among Swedish and Nordic travellers. Discussions included diversifying tourism activities and experiences, promoting secondary destinations across Thailand, and developing new tourism products, particularly in the areas of health and wellness.The discussions also emphasised the importance of tailoring Thailand’s tourism offerings and promotional strategies to the evolving travel preferences, interests, and behaviours of Swedish and Nordic travellers, with a view to encouraging sustainable tourism and offering meaningful experiences that respond to the needs and expectations of today’s travellers.